“Yes, yes it’s very different,” a man says, oblivious to his perfectly manicured goatee as he begins to go through each of the car’s newest features.
This is the ’60s, when carmakers were going lengths to differentiate their models from the throngs of buyers hanging on performance details, and long-form ads like this kitschy seven-minute trailer for the Comet 202 were, sadly, acceptable.
I’d like to think we’ve progressed a long way from this in advertising, but when it comes to the aesthetic appeal, it’s probably safe to say this Mercury is proof of a downward trend for American carmakers. After all, the ’66-67 Comet was a middle of the pack model in its heyday, but it would look positively sultry next to any mid-level car today.
The ’66-67 Comet would also blow many new cars out of the water in everything but fuel efficiency. As How Stuff Works notes, the Comet “hit its stride in 1966-1967, taking a step up in size and performance.”
And with four available models, the Mercury Comet 202, the Mercury Comet Capri, the Mercury Comet Caliente and the Mercury Comet Cyclone, which was high-end version, buyers had a wide range of looks and performance options to choose from.
For just over $2,000, buyers could get ahold of a 390ci engine, under-dash air conditioning, plush bucket seats and more. Today, collectors continue to find ways to improve on the model, with many customizing the engines and adding edgy paint jobs. And while cars may soon come with touchscreen exteriors, I’d take a great looking Comet anyday.
Powered by Facebook Comments