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2015 Chicago Weekend

On May 8th and 9th, 2015, Gold Eagle Company proudly hosted the first-ever Chicago Weekend for its Cool Rides Online Champions and United States Lawn Mower Racing Association Ambassadors. Fourteen Champs and Ambassadors arrived from across the country to visit the Gold Eagle corporate office and plant where they were treated to a true V.I.P. experience. Gold Eagle was excited to show its appreciation for the Champs and Ambassadors’ efforts and contributions over the years by officially welcoming them into the Gold Eagle family.

On Friday, all attendees gathered at the Burr Ridge Marriott for their official welcome presented by Howard Donnally, President of Gold Eagle Brands, Bruce Kaufman “Mr. Mow-It-All” and PR/Events Manager for Gold Eagle Co., Marcel Manzano, Digital Marketing Manager and Cool Rides Online Founder and Bobby Cleveland the STA-BILÒ Engine Answerman and Honorary Number One CRO Champion.


Over the years, the Gold Eagle event presence has thrived thanks to the dedicated efforts from this core group of supporters. Both the Champs and the Ambassadors have gone above and beyond to represent Gold Eagle brands at car shows, lawn mower races and local events.  The Friday night reception was the perfect way to recognize their efforts, share some stories and get ready for a full day of product training and education.

Early the next morning, the Ambassadors and Champions were shuttled to the Gold Eagle. One of the highlights of the weekend was the exclusive look at Gold Eagle’s manufacturing plant with a guided tour by Ray Jablonski, Gold Eagle’s Executive Vice President of Supply Chain. Guests were shown the machinery and capabilities of the plant.  This behind-the-scenes experience provided the Ambassadors with a look into the creation processes of Gold Eagle’s entire line of products.


After they learned about the manufacturing process, Ambassadors were given an in-depth overview of STA-BIL® Products by Matt Banach, Gold Eagle’s Sales and Marketing Support Manager. It was important for Gold Eagle to show the Champs and Ambassadors exactly what STA-BIL® Products can do and how they can educate others on the benefits of their use. Matt used effective before-and-after visual aids to demonstrate the actual results of using STA-BIL® Products on fuel tanks, carburetors, and other fuel system components.




Lunch was then catered and followed by an introduction of Gold Eagle’s newest brand: 303® Products. Matt again used helpful product demonstrations to educate the Ambassadors on the countless applications and extensive capabilities of three of its products: 303® Fabric Guard, 303® Aerospace Protectant and 303® Speed Detailer. Gold Eagle plans to expand this product line over the next three years and enjoyed giving the Ambassadors a special look into the future of the brand.

One of the final parts of the day was a unique surprise for the Ambassadors: each was gifted with a 10’X15’ tent that they will be able to set up at the various shows they attend as representatives of Gold Eagle Company.


Ultimately, the 2015 Chicago Weekend was the culmination of many efforts and brought together two groups that are extremely valuable and appreciated by Gold Eagle Company. Gold Eagle hopes to make this event a tradition and looks forward to the number of participating Ambassadors growing every year.


Click HERE to apply to become a Cool Rides Online Champion!

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