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After More Than 40 Years, STA-BIL Debuts a New Look!

I am so excited! After more than 40 years, STA-BIL®, America’s leading brand of fuel stabilizers and ethanol treatments, has introduced a new look and feel to our widely celebrated product line. After expanding our line of fuel stabilizers to protect and preserve engines of all kinds, STA-BIL has launched a fresh, new labeling system designed to help consumers identify and select the right STA-BIL brand products for all types of engines. Whether you own a classic car, lawn mower, RV, truck, boat or outdoor power equipment, there is a STA-BIL product to meet your needs.


To create a clear differentiation between its four different formulas – STA-BIL Fuel Stabilizer, STA-BIL Ethanol Fuel Treatment, Marine Formula STA-BIL and Diesel Formula STA-BIL, each product features a new label and product information to help folks quickly and easily select the right STA-BIL for their needs. What is especially cool is that each bottle of STA-BIL now displays a special ‘signal’ word placed prominently on the label to signify its proper use, including:

  • STORAGE – STA-BIL Fuel Stabilizer is designed for use during off-season storage in all vehicles and equipment to protect against gum, varnish formation and corrosion in the fuel lines and engine.
  • PROTECTION – STA-BIL Ethanol Fuel Treatment and Stabilizer protects your engines against the harmful effects of ethanol in today’s gasoline and is intended for use at every fill-up in vehicles like your car, truck or motorcycle as well as in small gasoline powered equipment, such as lawnmowers, chainsaws and snow blowers.
  • MARINE – Marine Formula STA-BIL Ethanol Fuel Treatment and Stabilizer is intended for use at every fill-up in your boat, jet ski or other marine equipment and contains double the corrosion preventers and more than four times the fuel system cleaner to prevent against corrosion and deposit build-up in sensitive marine engines.
  • DIESEL – Diesel Formula STA-BIL keeps diesel fuel fresh, promotes thermal oxidative stability, protects against corrosion and helps remove water from the fuel system to protect and preserve your diesel engine.

The language on the new bottles is clear and easy to understand. The signal word on each bottle also sends a clear message for folks wondering which STA-BIL product is right for them. I think our new label designs make STA-BIL a quick and obvious choice no matter what you’re driving.

I can’t wait to show off these new bottles on our future Engine Answerman tour dates!

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