Big promotion to say the least. STA-BIL® is going all out to make sure its new STA-BIL 360º fuel treatment that fights corrosion from ethanol gets the attention it deserves. The company is partnering with Velocity’s hit show, Car Fix, to give away the ultimate muscle car, a custom 1971 Chevrolet Camaro. The promotion and launch of the new STA-BIL 360º Protection Ethanol Fuel Treatment and Stabilizer begins this week at the 43rd Annual Barrett-Jackson Auction in Scottsdale, AZ.
Why all the fuss? It’s a new product that’s been two years in the making, and it will protect “your baby” against the corrosive elements of ethanol year round like no other fuel treatment can, helping to ensure that the engine will run at peak performance for many years. STA-BIL chemists have been working long hours in the lab on new ways to protect engines. STA-BIL scientists came up with a great invention by developing a fuel additive that releases a vapor inside the fuel system. The corrosion-preventing vapor deposits a microscopic, rust-preventing coating on the metal parts of the fuel system, below and above the fuel line. It’s the very first ethanol treatment to deliver comprehensive corrosion protection.
The vapor provides corrosion protection that keeps working when the fuel recedes or fails to cover metal parts in the engine. The vapor coats all metal parts including the fuel tank, fuel sending unit, valves, carburetor, fuel injectors and intake manifold. That’s why it’s called 360º because it’s giving complete protection all the way around.
“Not every part of the system can be covered by the fuel itself, and that’s why 360º is so revolutionary,” said Jennifer Robertson, STA-BIL brand manager. “So at any time – when you’re storing the vehicle or even if the tank is not full -there’s a coating that protects against damage. And that’s why we’re putting big marketing support behind STA-BIL 360º in what is our biggest product launch ever.”
The new premium product is designed for the car enthusiast and collector, and it can be used in cars, including muscle cars, ATVs and motorcycles.
Creating Big Buzz Around the Launch of STA-BIL 360º
To create excitement around its launch, STA-BIL teamed up with the stars of Car Fix – Jared Zimmerman and Lou Santiago – to help out. And did they! The dynamic duo completely renovated and rebuilt a green 1971 Camaro found in Tampa, FL and turned it into a pristine, custom muscle street car. By the way, the car is now a beautiful Golden Yellow. A project of this size could normally take a year, but the Car Fix experts completed the project in less than five months. The steps of the dramatic makeover will be aired on Car Fix during four episodes, beginning in February.
The rebuild included extensive custom work to the drivetrain, body, lighting and interior. The number of custom changes and modifications is staggering. To get a sneak peek of work on this custom street machine, go to http://velocity.com/customcarsweeps.
“The most difficult part of the rebuild was finishing the car in 4.5 months,” said Jared Zimmerman, co-host of Car Fix. “The build took 147 days at no less than 12 hours per day, with no days off in between,” he said. “The idea for the car had been in my head for a number of years. There was a particular vision already set, and all parts accounted for mentally, so anything that was in conflict with the final vision had to go. I wanted complete design continuity throughout on this car and held true to that, so that’s where the decision was made for what to fix and what was to be left alone,” he said. “The key parts of the car that remain original are the roofline and window openings, as well as the big center open grille. Also the feel of the car was left intact. It is still identifiable as a Camaro despite all of the modifications.”
Why a 1971 Camaro?
“It is a classic muscle car that could be built to a sensational level in a short amount of time,” Jared said. “The second generation Camaro is really coming on strong as a desirable ride. But the hot rod world is not yet saturated with modified versions of these cars, leaving much room to build and create in a unique way.”
“We wanted to do something special for the viewers,” said Jennifer.
To enter the sweepstakes, simply go to http://velocity.com/customcarsweeps to complete the online entry form. No purchase is necessary, and if you’re 18 years or older and a legal resident in one of the 48 contiguous states or District of Columbia, you can enter. One entry from an individual person/email per day is allowed. The sweepstakes runs through 11:50 pm ET August 31, 2014.
The winner will be announced LIVE on a special 2-hour airing of Velocity’s Car Fix on Friday October 10, 2014. The car will be officially presented to the winner at SEMA 2014 in November in Las Vegas. The winner also gets a paid trip for two to Las Vegas to pick up the car.
This custom 1971 Chevrolet Camaro is currently on display at the Gold Eagle Co. booth at Barrett-Jackson, located outside the WestWood One Pavilion near the pre-staging lanes. Make sure to stop by on Saturday, January 18 from 12 p.m. to 12:30 p.m. to meet Car Fix host Jared Zimmerman. He’ll sign autographs and talk to fans about the Camaro rebuild.
To learn more about STA-BIL 360º, go to www.sta-bil360.com, www.sta-bil.com or www.facebook.com/STABILBrand. Car Fix airs on Velocity and returns on February 8 at 11 am. For programming information, please visit Velocity.com.
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