What is the worst selling car in America’s history? Discounting models intended to be low production, there are a few stand-out models that were expected to do well, but fell flat in the market.
Pontiac Aztek: 5,020
What started as a promising concept became a misshapen mess when stretched over a minivan platform and was further hampered by a small engine compartment that could only hold the tepid 3100 V6. GM tried to make it a little less ugly by cutting out the plastic cladding, but this modest refresh was too little, too late.
Lincoln Blackwood: 3,300
Luxury trucks are all the rage these days with trims like Ford’s own Platinum F-150, but their first experiment in the market was a major failure. Although it had a nice interior, this Lincoln truck had a laughably small covered bed and no option for four-wheel drive. Potential buyers found they were better served by spending their $50,000 on a loaded F-Series.
1960 Ford Edsel: 2,848
The Edsel was going to be Ford’s new entry-level luxury brand to take on De Soto and Buick. The late ’50s recession made it a bad time to launch any car, but months of hype, a bizarre grill and failure-prone push button transmission turned what would have been a failure into a PR disaster. Ford attempted to revive the car in 1960 with more contemporary styling, but this version sold even worse, killing the brand.
Studebaker Wagonaire: 940
On paper, the Wagonaire sounded like a great idea: It merged a wagon with a convertible hardtop to create a vehicle that could be sealed like a traditional car or opened into a truck bed. Unfortunately, there was no provision to enclose the front half of the cab when the back was open, and the 1960s fit and finish created a vehicle that was notorious for leaking. Thirty years later, GMC had modest success replicating the idea with the Envoy XUV.
Yugo GV Cabrio: 74
The Yugo may be the worst car ever sold in America, yet by 1990, the company had sold over 140,000 cars stateside. However, by 1990, the car’s reputation decimated sales. With no redesign on the horizon, the company made a last ditch effort by introducing a droptop version. Of the 4,000 Yugos sold that year, just 74 were Cabrios. A pristine model recently crossed the block at Barrett-Jackson’s Scottsdale auction, selling for $11,000.
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