SEMA Week continues here at Cool Rides Online. Yesterday we looked at the history of SEMA. Today we will take a look at the things to see at SEMA Show.
A trade show called the Specialty Equipment Market Association may not sound exciting unless you know that SEMA is an organization that represents aftermarket car part manufacturers. Just as E3 has the latest video games and CES has the latest electronics, the SEMA show is where manufacturers go to show the newest car-related goods ranging from audio systems to crate engines. With vendor space taking up the entire Las Vegas Convention Center, there will be over 2,000 products making their debut at the show this year. Although its industry focus limits attendees to those who are members of the press or involved in the industry, there are also plenty of events open to the public and many things to do other than buy parts.
Show Cars at SEMA
Dozens of cars will be on display, combining the latest technology and the best craftsmanship. Do you like hot rods? Ford will have a car showing off their new, all-metal ’32 reproduction bodies. Are you more interested in raw power? Hyundai and Bisimoto Engineering will have a four-cylinder Sonata with over 700 hp. Want a car you can actually buy? GM’s debuting a new special edition Camaro SS, and they’re asking for fans to give it a name. Not a registered attendee? No problem! Each morning, “Cars & Coffee” lets the public get a look at cars at the Westgate hotel before the show floor opens. Once the show ends, all of the concepts will be shown at a new event called “SEMA Ignited,” a cruise and car show on the Las Vegas Strip.
Automotive Celebrities appearing at SEMA
Just like the cars, there are a wide range of automotive celebrities on hand to appeal to every type of car enthusiast. Do you like pure speed? IHRA Funny Car driver Alexis DeJoria and women’s land speed record Jessi Combs will be there. For over-the-top customs, Foose Design’s Chip Foose and West Coast Custom’s Ryan Friedlinghaus will be on hand. You can meet the people who drive all these cars and talk to Top Gear America’s Rutledge Wood or My Classic Car host Dennis Gage.
SEMA Helps With Business Know-how
Whether you’re managing your own shop or just trying to break into the automotive business, there’s a panel at the show that will cover your interests. Topics this year include everything from how the Affordable Health Care Act affects employee insurance to repairing damaged carbon fiber panels. Even if it isn’t your main reason to attend the show, it may give you the leverage to get your company to approve the trip.
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